Does the term “Algorithm” shut your brain down with anything said after that going in one ear and out the other? You are not alone! Unlocking a question like this is like finding the “pot of gold” at the end of the rainbow... It simply doesn’t exist! There will never be “an end” to the algorithm updates, rather it is constantly changing. However, one thing about it remains pretty constant, and that’s how content gets ranked.

If you’re a Real Estate Agent and “ONLY have 300 followers on Instagram, with most being family and friends” and are wondering “How to grow on Instagram?” this is a 5-minute blog for you.

Should you pay to appear on searches with pay-per-click (PPC) options? Or can you establish search engine optimization (SEO) tactics to come out on top? It can be easy to see PPC and SEO as two different strategies to be chosen between. You can lean on one, but you will find the most success optimizing both together at certain points in your digital journey and strategy.

The entire ecosystem of content creation is changing. Regardless of the social media platform, brands are vying for the attention of their current and potential customers more now than ever before.

And although this may be an unpopular opinion, people don’t really care about your product videos.

Starting a new Instagram account in 2022 can feel like a daunting task. What should you include in your Bio? Should you try all the Instagram features? How do you best get discovered and found on Instagram? Luckily for newcomers, with all the algorithm changes and platform updates, arriving late to this party can go nearly unnoticed. With a little bit of strategy and a lot of valuable content, you’ll notice an engaged following in no time.

Using social media as an effective marketing tool is common practice for most businesses today. But until recently, most social media content was sharing simple status updates and pictures. That is quickly changing. Relying on words and pictures alone aren’t enough anymore. People are craving short-form video content.