Stop Posting Product Videos on Instagram, TikTok, and LinkedIn. They Don’t Work…
The entire ecosystem of content creation is changing. Regardless of the social media platform, brands are vying for the attention of their current and potential customers more now than ever before.
And although this may be an unpopular opinion, people don’t really care about your product videos.
People don’t relate to products. They relate to other people.
They care about how your product makes them feel about themselves.
They care about the emotional connection they have with your brand.
They care about your brand’s story IF it is relatable or mirrors their personal values and beliefs.
And they engage with your content when they appreciate it.
Was it entertaining? Educational? Inspiring? Relatable? Thought-provoking?
Once you tap into revealing the human side and brand persona on social media, this is when you win on social media.
Not for the vanity metrics, although they are nice affirmations. Rather, you’re building an online community that started with an emotional connection.
Fact: We spend on average 2.5 hours a day on social media… and people’s attention span has shrunken to 8 seconds!
You do the math.
Before you click post, be sure it’s something your audience will find shareable and saveable.
