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SEO and PPC: Which is Best for Real Estate Agents & Construction Industry Professionals?
Should you pay to appear on searches with pay-per-click (PPC) options? Or can you establish search engine optimization (SEO) tactics to come out on top? It can be easy to see PPC and SEO as two different strategies to be chosen between. You can lean on one, but you will find the most success optimizing both together at certain points in your digital journey and strategy.