SEO and PPC: Which is Best for Real Estate Agents & Construction Industry Professionals?
One of the top questions we hear from Real Estate Agents and Construction industry professionals is “How can we show up in more online searches?”
Getting people to find you online is a big priority. Should you pay to appear on searches with pay-per-click (PPC) options? Or can you establish search engine optimization (SEO) tactics to come out on top?
Which option is best and how do they work together? That’s what we’re here to tackle today!
What is PPC and What is its Value?
As the name pay-per-click suggests, PPC advertising allows businesses to pay for their ad only when someone interacts with it. This is different from the majority of advertising efforts, which require you to pay for the ad regardless of its performance.
The value of PPC advertising comes from capturing the attention of people searching for terms that relate to your business, even if naturally you wouldn’t appear at the top of these search results. As a business, you should have a killer landing page to convert these leads as quickly as possible once they do click on your paid placement.
What is SEO? And What Are Some Quick Wins to Improve Your SEO Today?
Search engine optimization, or SEO, is a broader tactic. Instead of paying for an ad to get yourself at the top of a search result, SEO uses strategies to get you showing up on search engines organically. Some people think SEO exclusively relates to keywords, but there’s a lot more that goes into it! Here are a few strategies used to improve your SEO:
Keywords: Identify your ideal audience’s most commonly searched keywords and use these keywords in your content
Backlinks: Get people to link to your site in their content
Smooth site: Make sure your site loads and operates smoothly, especially on mobile devices
Having a solid SEO strategy is all about establishing your trustworthiness as a business and website. And once you’re there in the search results, you’re there. This is better in the long term for your business because you’re not relying on a paid placement to get you there.
How They Work Together & Getting To Your Unique Strategy
It can be easy to see PPC and SEO as two different strategies to be chosen between. You can lean on one, but you will find the most success optimizing both together at certain points in your digital journey and strategy.
At Marketing Storeys, we help small and medium-sized businesses in the construction and real estate industries think about their SEO and PPC strategies so they can generate quality leads and guide them to conversion as swiftly as possible.
Book a consultation with our team today! No matter what stage you are in, we will meet you where you are, with the goal of optimizing your unique website through our SEO program.