TikTok, Reels, and Shorts: It’s Time to Get on this Marketing Train
Social media is how people interact with the world today. Including businesses. Did you know 67% of consumers actually expect a company to have a social media presence? It’s become a sign of trust and credibility.
Using social media as an effective marketing tool is common practice for most businesses today. But until recently, most social media content was sharing simple status updates and pictures. That is quickly changing. Relying on words and pictures alone aren’t enough anymore. People are craving short-form video content.
The short-form video platform TikTok reached 1 billion active users last year. As this social media giant grew in popularity, the stunned Instagram and YouTube platforms quickly scrambled to catch up. They soon established their own short-form video sections: Instagram Reels and YouTube Shorts.
Your Audience is Watching
To achieve a successful marketing campaign, you must reach your ideal audience. You need to go where they are and where they’re going to be. Today, people are active and attentive on short-form video platforms. There are currently more than 1 billion users on TikTok, 2.2 billion on YouTube, and 1.4 billion on Instagram.
More than that, people are making buying decisions after watching these short-form videos. On TikTok, 56% of users said they feel closer to brands they see on the platform and nearly 50% of users said seeing a product or service promoted on TikTok helped them make a buying decision. Your audience is watching, are you showing up?
Excellent Targeting and Tracking
Two common marketing challenges for every campaign are: targeting the right people and measuring your success. These challenges are easy to overcome when you’re creating short-form video content on TikTok, Instagram Reels, and YouTube Shorts. After it’s posted, you can easily track your progress and impressions. You can see how many people watched and engaged with your content. You can do all of this without ever leaving the platform.
Creating the Content
Now, how do you get started? How do you grow an audience from zero? What content should you be posting? How do you create great short-form video content? We answer these questions and more all day here at Marketing Storeys.
We specialize in the construction and real estate industries, so you’ll get audience-specific content created by an exclusive marketer of 12+ years. Contact us today to schedule a 30-minute kick-off call! Get your questions answered and get excited about marketing your business with TikTok, Instagram Reels, and YouTube Shorts.