Does the term “Algorithm” shut your brain down with anything said after that going in one ear and out the other? You are not alone! Unlocking a question like this is like finding the “pot of gold” at the end of the rainbow... It simply doesn’t exist! There will never be “an end” to the algorithm updates, rather it is constantly changing. However, one thing about it remains pretty constant, and that’s how content gets ranked.

Using social media as an effective marketing tool is common practice for most businesses today. But until recently, most social media content was sharing simple status updates and pictures. That is quickly changing. Relying on words and pictures alone aren’t enough anymore. People are craving short-form video content.